Automotive EMEA Growth StrategyMAPR
- MAPR was one of the leading big data and ML & DL platforms from 2017 to 2019
- One of their key markets was Automotive ( Autonomous Driving and Electrification). They were quite successful with the Autonomous Startups in the Silicon Valley, but not with the wide automotive ecosystem.
How we Help
- Y-Mobility supported MAPR between 2017 to 2019 in developing their growth and product strategy in order to penetrate the European Automotive OEMs and mobility companies. MAPR was acquired by Hewlett Packard Enterprise in Dec 2019 and Y-Mobility became a partner of HPE to maintain support of the automotive space
- Supported the global team to develop the European growth strategy and internationalization of the company
- Proposed use cases and narratives to penetrate the automotive industry
- Supported their business development team to introduce the product into the EU market.
- Increased leads and supported the EMEA team to open up accounts