Customer Stories

Digital Cockpit Product Strategy and Go to Market

TomTom

Business Challenges

  • Our client is developing a new product to align their portfolio with the technological trends and market dynamics; to transform the company and position themselves as an innovator in the Navigation and Digital marketplace in Automotive 
  • The Product development and Business team had some challenges in understanding the product definition and product roadmap Go To market strategy to achieve market acceptance

How we are Helping

  • We work with the Product strategy team and the business development team to define the product strategy and Go To market 
  • We use our network to open up and influence the OEMs to see the value add of our client’s product

Business Development

Increased customer relationship though Y-Mobility’s network of contacts in OEMs

Supported the sales team in doing the internal business development to get company buy in and external business development in the Automotive Industry

Product Strategy

Developed a product strategy based on the VOC in order to develop a product that fulfils the market needs and has a better USP than the main competitors

Provided Technical guidance in Architectures, Functional Safety, Software development, Data strategy, Data monetization and Cyber

Go to Market & Partnership Strategy

Supported the development of the Go To market strategy, business models, delivery models and platform ecosystems model.

Supported the team open doors to potential partners though the Y-Mobility network

Other Customer stories

Get in touch with us





    7 Dale Street, Leamington Spa, England, CV32 5HH
    +44 (0)7545942389
    dfidalgo@y-mobility.co.uk
    https://www.y-mobility.co.uk

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