Customer Stories
Digital Cockpit Product Strategy and Go to Market
TomTomBusiness Challenges
- Our client is developing a new product to align their portfolio with the technological trends and market dynamics; to transform the company and position themselves as an innovator in the Navigation and Digital marketplace in Automotive
- The Product development and Business team had some challenges in understanding the product definition and product roadmap Go To market strategy to achieve market acceptance
How we are Helping
- We work with the Product strategy team and the business development team to define the product strategy and Go To market
- We use our network to open up and influence the OEMs to see the value add of our client’s product
Business Development
Increased customer relationship though Y-Mobility’s network of contacts in OEMs
Supported the sales team in doing the internal business development to get company buy in and external business development in the Automotive Industry
Product Strategy
Developed a product strategy based on the VOC in order to develop a product that fulfils the market needs and has a better USP than the main competitors
Provided Technical guidance in Architectures, Functional Safety, Software development, Data strategy, Data monetization and Cyber
Go to Market & Partnership Strategy
Supported the development of the Go To market strategy, business models, delivery models and platform ecosystems model.
Supported the team open doors to potential partners though the Y-Mobility network
