Business Transformation and Innovation

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Self driving car on a road. Artificial intelligence of vehicle.

Y-Mobility worked from 2016 to 2018 with DRX to adapt the company to the current trends and challenges in the automotive industry. Y-Mobility developed the strategy to transform the company with a combination of digital transformation at the organization level and a new product strategy focused on ACES development for components and harness.

Business Transformation

Developed a business transformation team and process to deploy a digital transformation strategy in the company as part of the innovation strategy.

Product Strategy

Developed a product strategy to maintain the market positioning of the company with the new technological changes.


Developed a change management strategy and open innovation strategy with 7 projects to change the company.


connected autonomous

Y-Mobility in association with AEVAC and other large organizations  are building a transfer hub to share knowledge and ideas on the implementation and adoption of the ACES projects in Spain and EU.

Automotive Market Intelligence
Automotive  Market Intelligence

B4Motion is a venture building specialist in Mobility and connected vehicles. They approached Y-Mobility because they wanted to develop a knowledge transfer program to learn about the automotive ecosystems and the embedded and critical systems. Y-Mobility was working with the team at B4Motion in 2017 and 2018 to develop the program and support some of their companies.

Automotive Market Penetration
Automotive Market Penetration

HearMeOut had developed an infotainment system that can create communities whilst you are driving. Their product, a voice-activated application provides combined access to all social media platforms in a single interface so that a driver can share their experience or their ideas safely whilst they drive.

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