We're Y-Mobility

A community of technology translators, consisting of automotive experts and industry professionals. We are the bridge between strategic vision and technological development.

We are… an Embedigital Tribe.

Our journey began supporting the automotive industry’s shift to a software-defined world, where transparency and honesty were, and still are, our fundamental values.

Today, we offer an ecosystem of expertise that cuts through complexity, speeds up time-to-market, and cultivates authentic partnerships to drive innovation in transportation.

Brands we've supported on their Software-Defined Vehicle Journey

How we work

Three principles that guide us:

Create

We’re driven by creation, dedicated to developing new commercial value, forging fresh relationships, and initiating new classes of products. Our mission is to be an advocate for change, sparking innovation and forming enduring connections.

Connect

Connecting is at our core. We specialise in bringing people together, managing resistance to change, and opening doors to new initiatives. We bridge the gap between vision and reality.

Cultivate

Cultivation is key. We optimise the flexibility and scalability of your products and processes, enhance capabilities, and maximise the value of existing assets, ensuring long-term success and resilience.

Our Embedigital Tribe

Individually, we’re brilliant, as a Tribe we are powerful – Great projects are always the result of teamwork.

David Fidalgo

CEO

Alan Lui

Head of V&V

Antonio Sánchez

Head of Connectivity

Alex Bilney

Head of Marketing

Milos Wieczorek

Lead Systems Engineer

Diego Martínez

Lead Integration Engineer​

Ashwin Chacko

Senior Connected Car Consultant

Tina Nehete

Lead Validation Engineer

Nick Gionis

Associated Consultant

Nick Reed

Associated Consultant

Ionut Cojocia

Infotainment Expert

Ged Lancaster

Associated Consultant

Marco Laucelli

Associated Consultant

Michael Zimmermann

Associated Consultant

Steve Brightfield

Associated Consultant

Alejandro Alija

Associated Consultant

Emma Sweeney

Talent Manager

Frankie Verrechia

Office Manager

What unites us

The values that make us a Tribe

Equity

Tailoring resources, attention and opportunities to everyones unique capabilities and needs.

Trustworthiness

Y-Mobility is built on trust and reliability. This is a promise to ourselves and our clients.

Excellence

We aim for perfection, ensuring the highest standard of quality in every output.

What we bring

Knowledge

Y-Mobility is an established platform of senior managers & experts passionate about technology, innovation, and business in the mobility marketplace.

Experience

Combined business experience within the core team is over 100 years in automotive, aerospace, telecoms, energy, and innovation. Our team has a significant problem-solving track record in senior management roles across different industry sectors.

Technology

We provide a flexible team that combine a strong business focus and technical understanding to implement the right solution.